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WMBB signed on the air on October 4, 1973 as WDTB-TV, an NBC affiliate. On February 28, 1977, WDTB was sold to Octagon Broadcasting of Atlanta, Georgia and the call letters were changed to WMBB-TV, home of the World's Most Beautiful Beaches.

On January 4, 1982, WMBB-TV changed its network affiliation from NBC to ABC. Buford Television of Tyler, Texas bought the station on December 5, 1986, and invested major capital for both technical and on-air improvements.

Then on May 18, 1989 at 2:03PM an Air Force F-15 clipped a guy wire at the Frink, Florida transmitter site - causing the tower, antenna and transmitter to be completely destroyed. Spartan Communications, Inc. out of Spartanburg, South Carolina purchased the station on April 12, 1990 as the construction stages of a complete new tower, transmitter and antenna installation had just begun.

On August 6, 1990 WMBB-TV began broadcasting from a new 1,500-foot state-of-the-art tower and transmitter one mile south of Youngstown, Florida. This new transmission facility gives the station the best coverage available in the Panama City market.

Here is a picture of our resident Osprey nest that resides atop our 75ft tower at the Station in downtown Panama City. The Station is about three blocks from the Bay and each year a pair of Osprey raise their young in this nest. In the right column, we have a more more detailed image of our tower and the nest as well as a picture of Mom Osprey sitting on one of our antennas.

WMBB is owned by Media General, Inc., Richmond, Virginia and is part of one of the largest station groups in the southeast with 26 television stations. Media General also owns various weekly and daily newspapers throughout the country.

WMBB-TV currently serves nine counties in the panhandle representing over 112,000 homes and a viewing audience in excess of 258,000. Panama City is currently ranked 157th in market size and is considered by many to be located in one of the fastest growing areas in the state of Florida.

WMBB Coverage Map
WMBB Coverage
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Station Bird

Here's Mom Osprey... sitting on one of our "baseball bat" antennas connected to a tower leg and caught by our TowerCam.


OSPREY

COMMON NAME: Osprey

SCIENTIFIC NAME: Pandion haliaetus

IDENTIFYING CHARACTERISTICS:

Wingspan four and a half to six feet; length 22 to 25 inches. They are dark brown above, white below, and have a white head with a prominent black eye stripe. Females usually have a dark spotted "necklace."

RANGE:

Ospreys have a worldwide distribution, being found at some time in their life cycle on every continent except Antarctica. They are found breeding in Scotland, and from Scandinavia across northern Europe and Asia to the Pacific. Many of these birds winter in Africa. They also breed in Australia and some of the surrounding Pacific Islands. In North America, ospreys breed from Alaska to Nova Scotia south to the Great Lakes states and along both coasts of the United States into Florida on the Atlantic and Sinola on the Pacific. Breeding ospreys are also found along the Gulf of Mexico from Florida through Texas, and on some of the Caribbean Islands. Migratory ospreys are found during the winter through Mexico, Central America, and South America. Ospreys are found year-round in Baja, Mexico, south Florida, and south Texas. In Minnesota they are common on northern lakes and along the St. Croix river during the summer. Recent reintroduction efforts have led to more than a dozen pairs nesting in the Twin Cities area.

WMBB Station Tower

This is the top third of our station tower behind WMBB studios on Harrison Avenue in downtown Panama City, Florida

HABITAT:

Found near water, they usually nest near the top of large trees but will nest on artificial structures such as power poles, channel markers, or special "osprey platforms." (Two-thirds of the ospreys in Wisconsin nest on artificial structures.) They also nest on cliffs.

This is the top third of our station tower behind WMBB studios on Harrison Avenue in downtown Panama City, Florida

NESTING:

Ospreys build a bulky nest of sticks similar to eagle nests. In some places they nest in colonies. Ospreys lay three to four eggs that hatch in about 30 days.

FEEDING HABITS:

Almost exclusively a fish eater, the osprey is noted for its feet-first plunge into the water when catching fish. Special adaptations for fishing include a reversible front toe and spicules on the bottoms of their feet for grasping slippery fish. After catching a fish, the bird carries it in a head-first orientation as it flies back to the nest.

RAPTOR CENTER DATA:

One of the most difficult raptors to maintain in captivity, it is often very nervous and unwilling to eat. The Raptor Center has been involved in an effort to reintroduce ospreys to the Twin Cities area since 1984.

CONSERVATION STATUS:

Ospreys have suffered worldwide from the poisonous effects of organochlorides (DDT), habitat loss, and persecution. Listed as a species of "special concern" in Minnesota.