Showing up for work every day dressed in shorts, tank top and flip flops is what people who make a living renting out beach chairs and umbrellas do.
Starting out in the beach service business in 1964, Jimmy Heath found this job to his liking and has been going strong ever since. But it's not all easy. Heath puts in 12 hour days, 7 days a week and takes a couple of hours in the early morning setting up close to 50 chairs and umbrellas for beach goers on Panama City Beach.
Another big part of the job is assisting people by providing them with important information on things like beach warning flags, rip currents and weather conditions. For Heath, the beach service season lasts from March through October.
In the off season he stays busy with equipment maintenance and inventory while planning for the following season.