For 32 years Mark Powell has kept his family's Christmas tree farm alive. And every year, around this time, he grabs tradition by the roots.
"Just like any other family business the older you get the more involved you get," said Powell. "And we just continued the tradition."
Times are changing down on the farm. More and more traditional means artificial or a store bought tree. But like a cherished ornament, Powell keeps hanging on.
"The biggest reason I do this is because I feel like I'm kind of sticking up for family traditions and values," said Powell. "It's probably the biggest thing that drives me to do this."
Like him, families that visit are trying to keep their own traditions ever green.
"It's just tradition," said Nita Raley. "We've been bringing the kids here since they were little and they wouldn't have it any other way."
"We came here when we first moved here ten years ago and got a neat tree," said Joel Edwards. "We've just been coming here ever since."
During their stop off old Spanish road the Edwards family chose a pine tree over 12 feet tall.
"That's a tradition," said Edwards."Just the smell, the look. It's just part of our Christmas."
Raley and her family just keep coming back, too.
"We are just blessed to have something like this in our area," she said. "And if we can get it fresh then, why not?"
But Powell says the business isn't about the Leyland Cypress or Carolina Sapphires.
"To me, its not really the tree," said Powell. "It's more coming to a farm and picking out a Christmas tree. It's really more about the experience with the family.
"That's the kind of stuff you miss out on when you just buy it from a retail lot."
So as a family goes home happy, Powell hopes another may be sprouting a new tradition.
"You know seeing all the smiling and all the kids having a good time that's really what your big paycheck is," said Powell who grows more than five kinds of Christmas trees on his farm.
As for business hours well he says works all hours of the day, not wanting to leave anyone without their tree for the holidays.