Many students haven't returned to school yet, but that doesn't mean they haven't started making plans for spring break. In Panama City Beach, hotels are already beginning to fill up.
Each year Panama City Beach is ranked as one of the top 10 destinations for college spring breaks and the numbers are there to prove it.
"We're right in the middle of all of it now." Phillip Colvin and the team at the Holiday Inn Resort are taking calls and making arrangements for the thousands of students expected this spring break.
"It's a busy time of year for us as far as planning for spring break. You know we are talking to all of our corporate sponsors, advertising and talking to all the kids that are calling and booking." Colvin says.
So far, they are ahead of schedule. More reservations have been made than this time last year. The Holiday Inn wants to draw in as many of the $250,000 students expected for 2013. "Spring break is all about the management, as long as you manage it well, it can be a wonderful event." Colvin adds.
Susan Estler with the Panama City Beach Tourist Development Council is helping to make this the best spring break ever. With the power of social media and the internet, the TDC is getting the word out. "Certainly making it as easy as possible for various social media savvy and very internet savvy college students is the way to go." Estler says.
Students from across the country can find hotels, activities and directions on their website. According to reservations and early predictions, March 2nd through the 23rd will be the busiest weeks on record.
"Certainly, we want kids to come here and enjoy themselves here in Panama City Beach but we do ask them to spring break responsibly." Estler says.