While soft white sand and saltwater gives reason for many to flock to Bay County, Jackson County Tourist Development Council Director Pam Fuqua says the county is one of Florida's best kept secrets.
"Everyone thinks of the beach," says Fuqua. "It's just the brand that Florida has, which is great, but inland, there are other opportunities to explore."
For the past few years, Washington and Jackson County TDC's have been working on the idea of providing a bus trip for those in Bay County to their area.
"You're burned at the beach," says Fuqua, "Well cool off at the caverns go to Falling Waters State Park. It's something we thought would be more exposure why are visitors are down."
After lots of planning, the agencies are moving forward with the idea and will begin offering their first trip next week.
"We're starting with the winter residents in just a test market to see how it's going to work."
The Jackson County day trip scheduled for next Monday, February 4th and 18th, makes its first stop at the Florida Caverns State Park.
At the park, guests will receive a cave tour and a history lesson, which then continues at the next stop at Confederate Park in Downtown Marianna.
Fuqua says visitors will get a very unique story of their involvement with the Battle of Marianna in the Civil War before they break for lunch.
Before heading out, visitors will tour the Russ House and historic homes in Marianna including the 1840 antebellum mansion off Highway 90.
In Washington County, the day trips are scheduled for the 11th and 25th. Stops planned for this day trip include:
Falling Waters State Park
Washington County Historical Museum
Moss Hill Church
Three Oaks Winery
Tickets cost $35 which includes roundtrip transportation from Panama City Beach.
To make reservations for the Washington County day trip, contact Heather Lopez at the Washington County TDC at (850) 638-6013.
To reserve a spot on a day trip to Jackson County, contact their Tourist Development Council at (850) 482-8061.