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CHARLESTON, S.C., Feb. 19, 2013 /PRNewswire/ -- PureCars appointed Morgan Malino as General Counsel and Chief Intellectual Property Officer. A well-respected leader in his field, Malino will direct several mission-critical initiatives in his dual role. As General Counsel he will be the lead negotiator in partnering activities and responsible for all legal affairs. As Chief Intellectual Property Officer he will be instrumental in both protecting and monetizing PureCars' proprietary technology.
"Everybody knows PureCars data is the best-of-breed, but the magic really happens with the sophisticated data manipulations," said Malino. Jeremy Anspach, President, CEO and co-founder of PureCars, said, "The potential licensing opportunities for our technology are limitless. We are confident that Morgan will be able to shepherd our diverse IP portfolio to new heights."
Since its inception in 2007, PureCars has experienced consistent success as one of the fastest growing and most innovated automotive technology companies. PureCars' commitment to excellence has driven several generations of fully automated and cost effective solutions that benefit both dealers and their customers.
Malino has extensive experience, previously serving as General Counsel to Unity Semiconductor Corp. and currently teaching Patent Law at the Charleston School of Law. Malino was the driving force behind Unity's broad patent portfolio, attaining a 100% grant rate during his tenure. Rambus, Inc. acquired Unity and its 150 issued patents for $35MM in 2012. Malino will continue to teach at the Charleston School of Law as an adjunct professor two nights a week.
PureCars ignited the concept of "Value Shopping," helping consumers clearly understand the value offered by the vehicles they're considering, while assisting dealers in effectively promoting the value-benefits of their inventory. PureCars Value Reports, provides customers a complete value-focused overview on any pre-owned vehicle; from local price competitiveness to in-demand optional equipment, vehicle reliability through certification and reconditioning services and dealer reputations from customer reviews. The PureCars SmartComments tool further promotes these value benefits by pushing powerful custom vehicle comments to all inventory listing sites. PureCars Trade-In Reports take just 30 seconds to complete, asking online shoppers a few simple questions about their trade for an instant estimated value on their vehicle while providing the hosting dealership a quality trade-in lead. The PureCars motto 'Value. It's More Than Just Price' is proven daily at thousands of leading dealerships nationwide.
To learn more visit www.PureCars.com/demo or call 877-860-7873.
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