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SOURCE News America Marketing
NEW YORK, March 22, 2013 /PRNewswire/ -- News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually, today announced their popular free coupon application, SmartSource Xpress (SSX), is now available on iPhones.
SmartSource Xpress, launched last year for iPad®, delivers approximately $40 in savings at any given time on some of the most popular household names including: Biz Stain Fighter®, Blue Diamond®, Pepperidge Farm®, Pur® water purification systems, Sunsweet®, YoCrunch® yogurt, and your favorite Kimberly-Clark® products, including Cottonelle®, Huggies®, Kleenex®, Kotex®, Little Swimmers® and Pull-Ups®.
With a tap of the iPhone's screen, savings are sent directly to consumers' registered shopper cards and automatically redeemed at checkout using Direct2Card® (D2C®) technology. The D2C retailer network is currently composed of over 3,300 stores across the country and is expected to expand significantly to new retailers and new areas in the coming year. The application is one of the highest rated coupon apps available, with a five-star rating on the App StoreSM. Reviewers laud its simplicity and ease of use.
"SmartSource Xpress for iPhone is a great shopping app for consumers on the go. You can clip, shop and save on your favorite grocery products," said Chris Mixson, President, News America Marketing. "It doesn't get much better than coupons delivered right to the palm of your hand."
The iPhone application has several new functionalities that differentiate it from the iPad version. Designed with convenience in mind, the app includes a carousel making it easier to view coupons and allows consumers to easily scan shopper cards during the registration process. Social media links also allow sharing of coupons with friends and family. Additionally, SmartSource Xpress for iPhone utilizes the built in GPS coupled with an opt-in feature that reminds them of the SmartSource Xpress coupons they have on their shopper card when they get within close proximity of their selected stores. The magazine-format viewing style, digital enhancements such as promotional and instructional videos, free product samples, recipes and other content remain identical to the iPad version.
While free-standing inserts remain the leading coupon distribution vehicle, representing nearly 90% of coupons distributed in 2012, digital couponing is becoming increasingly mainstream, with the number of retailer storefronts accepting paperless or digital coupons expected to grow 50% or more in 2013.
"In addition to weekly newspaper savings, digital couponing provides additional savings opportunities. We expect SSX to resonate with a new demographic of shoppers, while allowing coupon veterans another way to cash in on even more savings, with the added convenience of having their coupons automatically loaded to their loyalty cards," said Mixson. "We remain committed to providing weekly coupon inserts to our loyal SmartSource shoppers, but we also want to offer a full suite of savings opportunities that includes the free standing insert shoppers know and love, in-store savings with our coupon machines, printable coupons online at our website SmartSource.com, and now Direct2Card coupons through our apps for iPad and iPhone."
As digital couponing becomes more prevalent, iPhone use is also growing, with 319 million iPhones sold between its launch in April, 2007 and its last quarterly reporting in January, 2013[4-6], further signifying the growing trend toward digital.
"The number of people not just using, but relying on smartphones for everyday activities makes this the perfect time to introduce a digital couponing app for iPhone," said Henri Lellouche, SVP, SmartSource Digital. "Regardless of whether you are new to the digital world, or new to couponing, these are unbeatable savings, and the process could not be simpler. We truly believe this is the future of savings."
Consumers who already have SmartSource Xpress for iPad can effortlessly integrate their existing account with the new iPhone app for easy use, at home or on the go. The application's coupons are refreshed with new offers weekly.
SmartSource Xpress can be downloaded for free from the App Store(SM).
iPhone and iPad® are trademarks of Apple, Inc, registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
1 Based on NAM's average number of coupons per magazine, per region, per year
2 Inmar 2012 Year End Report
3 Inmar 2012 Year End Report
News America Marketing
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine, to our pioneering coupon app, SmartSource Xpress, News America Marketing's SmartSource® branded advertising and promotional programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,700+ publications, 50,300 retail stores, 300 partner sites including our own SmartSource.com as well as through our rapidly expanding coupon app SmartSource Xpress®. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
For more information, please visit newsamericamarketing.com or smartsource.com.
1 NAM market list effective 1.27.13
2 Based on NAM's SSCM as of cycle 1, 2013 for all COT except Domestic COT is based on NAM's Cart programs.
3 As of June 2012
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