News 13 is making history as the first news station in our viewing area to broadcast in high definition.
With extraordinarily clarity and color, HD is the way of the future; but for us, it's been a long time coming.
"It's going on all over the country and we wanted to bring it here as soon as we possibly could," said General Manager, Terry Cole.
We're enhancing the viewer experience. Colors will be brighter and the picture will be sharper…it's all part of our promise to bring you the very best…
"Very excited...the latest, the greatest," Cole added.
But before we could bring you HD, we had to make some changes, beginning last year with a brand new set.
"When we put in this set, we knew we would eventually become an HD station, but we needed the set first, our old set had been here since 1987," said Operations Manager, Chris Golden.
And so began the demolition; out with the old and in with new. The sleek design was perfect to bring WMBB into a new generation of broadcasting.
We've traded miles of cables for sleek HD converters and high tech switchboards. Our behind the scenes crews have been busy installing new HD cameras; but perhaps the most exciting change is one that will keep you and your family safer.
The First Alert Storm Center is now equipped with TruView Max technology, allowing for instant analysis and a "FutureCast" radar to track developing storms.
"Once we do our forecasting and make our analysis, we can just quickly come in here, put our shows together, put them on air, and it's really going to be very helpful when it comes to severe weather, when things are happening very fast at a very fast pace," said News 13 Meteorologist, Elissia Wilson.
Though we're making big changes, one thing will never change: our commitment to always be on your side.
"We want the viewers to have the best experience possible. We realize that we're a small market, but that doesn't mean we can't have big market dreams," said Golden.
We invite you to tune in Saturday on News 13 this weekend at ten, airing at 10:45 after "The 10 Commandments," to see the big switch.
Keep watching in the coming weeks as all commercials and syndicated programs will also be broadcast in full HD.