It was day spent dodging cave formations and the Florida heat as Coastal Connections TV, which reaches 25,000 households across nine counties, captured Jackson County's tourism hotspots.
"You know we're one of the best kept secrets," said TDC Director Pam Fuqua. "We're the unknown of the Panhandle and we want people to see what we have and our history, and our eco tourism highlights are fabulous here."
The TV network filmed three 20 minute promotional segments. One at the Florida Caverns State Park and another at the Bellamy Bridge Heritage Trail, before a final one at Blue Springs Recreational Park.
This promotional spot with is one of three projects the Jackson County TDC is doing to lure summer panhandle visitors their way.
"Later this Summer, Outdoor Channel is coming with their 'Fishing U' show and we're gonna film out at Lake Seminole," said Fuqua.
"It's a nationwide show," said Fuqua. "It's really cool, it's fishing with Charlie and Ray, it's called Fishing U, and they'll do a meet and greet with the community."
The spots filmed Friday will air in the next few weeks throughout the rest of the summer, while the Outdoor Channel will air around this time next year.
The TDC will also run an advertisement of their attractions in the 850 magazine.
All in all, approximately $10,000 from bed tax dollars was spent on the promotional pieces.