WMBB is #1 in Northwest Florida - WMBB News 13 - The Panhandle's News Leader

WMBB is #1 in Northwest Florida

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Panama City, FL – WMBB-TV is #1 for the second consecutive ratings period in total viewers according to the Nielsen Company, the only ratings company that polls antenna viewers, cable viewers, and satellite viewers. WMBB leads the way in total viewers, but performed exceptionally well in the Metro (BayCounty) market.


News Director Heather Krezter says, "We are pleased to see that our continued emphasis on ethical journalism that tells the stories that matter to our viewers is paying off."


For those unfamiliar with ratings breakdowns, the first number represents a ratings ‘point' and the second number represents a percentage of all viewers watching during that time period.


Time                           WMBB             WJHG             WECP             WPGX

5AM                           6\42               3\19               --                      --

5:30 AM                     6\37               4\16               --                      --

6:00 AM                     10\42             4\16               --                      --

6:30 AM                     10\41             4\16               --                      --

11AM*                       4\14               4\13               3\9                 --

5PM                            14\32             12\28             1\2                 2\4

6PM                            14\28             11\22             1\2                 2\7

10PM                         10\23.5         10\23             1\3                 1\1


All ratings are metro households from the July 2013 Nielsen VIP (000)

*11AM is total viewers in the market.


About WMBB: WMBB-TV is a member of Hoak Media and has operated in the Panama City Market for 40 years. WMBB was the first to launch a 2 Hour Morning Show in the market nearly 20 years ago, and News 13 Midday (11AM) is the newest newscast, launching only 2 years ago. WMBB-TV is the only broadcast news station in the market to broadcast in full high definition. WMBB has the only Live HD Doppler Radar in the market, and focuses on local news, weather, and sports. We are a multimedia company, providing news and entertainment coverage via broadcast television, the Internet, and mobile apps. In August, 2013, WMBB launched Me-TV, a new channel focusing on classic sitcoms. The next rating period for the Panama City Market is in November.