Negotiations with Bright House networks have come to an impasse and the contract to allow carriage of WMBB's signal on Bright House networks has expired. For more information on the negotiating process, please refer to the letter from our General Manager below.
Letter from the General Manager concerning negotiations with Bright House Networks.
WMBB-TV has made great strides in the last several years, growing in both size and market share. In the May Nielsen Ratings Period, we became the most watched television station in Northwest Florida in a 24 hour period. We grew again in July, and each of our newscasts was rated #1 in their respective time periods. These accomplishments are a source of great pride for all of us here at WMBB-TV. We provide our signal free, over the air, at a great expense to our business for you the consumer. Cable companies for years took our free, over the air signal, and charged you, the customer, for it. In the early 1990's, the Federal Communication Commission (FCC) changed their rules to allow television stations to recoup a portion of the money cable companies are already charging you to help offset our expenses in the various public services that we perform, from providing breaking news and weather information to quality entertainment and sports programs.
During these negotiations, you are going to hear about us asking for percentage based increases. Because of the legal nature of the negotiations, we cannot quote you the exact numbers we are asking for, but when you hear a percentage based claim, consider this: If we charged 5 cents a month for every subscriber, and asked for 10 cents, that would be a 100% increase. Every station carried by a cable company charges these fees and there have been some very public battles between companies such as AMC and Dish Network a few years ago. ESPN often charges cable companies upwards of four and five dollars per subscriber. We're not asking anywhere near that level. We are simply asking for a market rate similar to what other cable and satellite companies are paying us.
Negotiations have reached an impasse. I urge each of you to call Bright House and ask them for a reduction in your cable bill. You should not have to continue to pay for an ABC signal that you are no longer receiving. We will continue to broadcast our signal free over the air and our engineering staff will be available for phone support if you need help setting up an antenna. Remember, we are not charging you for our signal and will continue to provide that freely over the air.
A sampling of programming Bright House Customers will lose if we are unable to reach an agreement:
News 13 This Morning • Good Morning America • The View • Live with Kelly and Michael • News 13 Midday • The Chew • General Hospital • Katie • Dr. Phil • Dr. Oz • News 13 Live at 5:00 • World News Tonight with Diane Sawyer • News 13 at 6:00 • Entertainment Tonight
3 Football Games every Saturday featuring ACC, SEC, and all the other leagues!
Nascar Sprint Cup at Richmond (9-7)
Nascar Spring Cup at Charlotte (10-12)
Once Upon a Time
Once Upon a Time in Wonderland
Jimmy Kimmel Live
America's Funniest Videos
Body of Proof
Dancing with the Stars
and many, many more!