The Gulf Coast Jam is a non-stop event that gives locals and tourists a chance to see many country music artists, all in Panama City Beach.
"What we are hoping is that it will bring recognition to Panama City Beach," said Anita Broughton, General Manager, Buffalo Rock Panama City/Dothan. "During the fall time of the year, people don't realize that is it really a golden place to come during the off-season. Just hopefully bring a lot of recognition for a lot bigger venues and bigger events."
The jam is halfway over and, so far, has had a great response.
"The night venue at Frank Brown, for a Thursday night, we felt like was a really good turnout," said Broughton. "The expectations are that it will be 45 to 50 percent better tonight (Friday) and tomorrow(Saturday) night. So, if that's the case we'll have a packed house."
Many country artists packed the stages, at all four of the events venues.
"The three day time venues, we have the Boardwalk, Edgewater, and at Origin, or Sharky's and the night venue, Frank brown park," said Broughton.
The guests love the music..
"Trace Adkins put on a great show last night and so did Kip Moore," said Gay Cagle, Vacationing from Athens, Georgia. "I'm looking forward to the rest of the events."
"The bands are great.. We have even met band members," said Lynn Shriver, from Atlanta, Georgia.
..but they love Panama City Beach even more.
"Let's put it this way I will move here someday, I love this place, I know it like the back of my hand. I have come here for 35 years.. I love Panama City," said Shriver.
"The music is great.. The weather is great.. It's been a wonderful trip," said Cagle.
The event even has its own app for Smart phones. It has a full list of artists, schedules, and venues, which you can access from anywhere.
For more information visit www.gulfcoastjam.com