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GEORGIA, Vt., Feb. 11, 2014 /PRNewswire/ -- A recent survey* conducted online by Harris Interactive on behalf of www.storebrandformula.com found that a whopping 91 percent of moms returning to work post-childbirth cite a range of stressful factors they have to contend with – from the rising costs of childcare and juggling new responsibilities to developing feeding strategies for their child. In fact, a majority of moms indicated they would only purchase name brand infant formula, which exacerbates financial difficulty.
The survey of 498 moms revealed that 75 percent plan or have already returned to work post-childbirth. The top stress factors indicated by moms returning to work include childcare costs (56%), work/family balance (56%), and feeding their newborn (42 percent).
When it comes to feeding their child, the survey found that two-thirds of breastfeeding mothers would consider supplementing infant formula when returning to work. The majority (82%) of moms supplementing or considering supplementing with infant formula indicated they would purchase name brand formula – a decision that is needlessly costing them extra money. Top selling store brand/private label formulas such as Walmart's Parents Choice™ Infant Formula and Target's up & up® are nutritionally comparable to national brands, meet FDA standards, and can cost up to 50 percent less than the national brands. Store brand infant formulas can save mom up to $600 annually.**
The decision to choose a more costly name brand formula runs counter to the 22 percent of survey respondents who cite "paying for infant formula" as a stress factor when returning to work.
Expert Michelle LaRowe, author of Working Moms 411 offers up some tips to help working moms manage their new lifestyle:
For baby formula coupons and savings information visit the Store Brand Formula website.
About Store Brand Infant Formula
Store Brand Infant Formula is manufactured in Vermont in a facility that is ISO 9001:2008-certified and fully compliant with the Safe Quality Food (SQF) Program, which certifies a supplier's food safety and quality management system complies with international and domestic food safety regulations. Visit the Store Brand Formula site on the Internet (http://www.storebrandformula.com).
*Harris Interactive Working Moms survey of 4068 adults.
**Total savings with Store Brand Infant Formula calculations based on a price per fl oz comparison of Store Brand Infant Formulas and their comparable national brands. Retail prices are from a February 1, 2014 retail price survey of assorted stores. Actual prices and savings may vary by store and location.
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