The Russian Bakery and Cereals Market: What Consumers Eat and Why? - WMBB News 13 - The Panhandle's News Leader

The Russian Bakery and Cereals Market: What Consumers Eat and Why?

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LONDON, Feb. 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Bakery and Cereals Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Bakery & Cereals market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery & Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
In a market characterized by set morning routines and ingrained habits typically lasting a life time, the key to longer term success is attracting new customers and encouraging consumption frequency. In the future, the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for success.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption frequency analysis reveals that consumption of Baking Mixes is lowest among Older Young Adults, who may be limited by time or financial restraints.

Consumption of Cereals is highest among Kids & Babies and Tweens & Early Teens as parents ensure their children eat a healthy breakfast. Consumption tends to increase slowly after a substantial decline among Early Young Adults, whose consumption is less affected by parental guidance.

While a similar proportion of men and women consume Bread & Rolls, men consume more often. For instance, 49% of men in Russia recorded heavy Frequency consumption compared to 43% of women.

Key Highlights

Brand analysis shows private label penetration by volume is highest in the Morning Goods and Breads & Rolls categories in Russia, while it is lowest in Baking Mixes and Cereals categories. Private labels account for a third of the Morning Goods and Breads & Rolls markets by volume, highlighting the potential market share retailers can achieve in other Bakery & Cereals product categories.

Market valuation reveals that Bread & Rolls are the largest selling products in the Bakery & Cereals market in Russia, accounting for more than 50% of the market. Cakes & Pastries are the second largest segment, with only 11% of the market.

Not only do a large proportion of Russian consumers, particularly in the Bread & Rolls and Morning goods categories, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success
1 Introduction
1.1 What is this Report About?

1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups

3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes

3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars

4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods

4.2.11 Savory Biscuits
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products

5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)

6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits
7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail

8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share in Bakery and Cereals of Organized Retail
8.2 Retailer Volume Share by Category of Organized Retail
8.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
8.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
8.2.3 Retail Share by Volume of Organized Retail - Bread and Rolls
8.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
8.2.6 Retail Share by Volume of Organized Retail - Cereals
8.2.7 Retail Share by Volume of Organized Retail Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume of Organized Retail - Dough Products
8.2.9 Retail Share by Volume of Organized Retail - Energy Bars
8.2.10 Retail Share by Volume of Organized Retail - Morning Goods
8.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Auchan
8.3.2 Dixi
8.3.3 Lenta
8.3.4 Magnit
8.3.5 Metro Group
8.3.6 O'Key
8.3.7 Paterson
8.3.8 Sedmoi Kontinent
8.3.9 X5 Retail Group
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Bakery and Cereals Value Share (%), by Gender, 2012
Table 5: Russian Federation Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Baking Ingredients Consumer Group Share (% market value), 2012
Table 10: Russian Federation Baking Mixes Consumer Group Share (% market value), 2012
Table 11: Russian Federation Bread and Rolls Consumer Group Share (% market value), 2012
Table 12: Russian Federation Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 13: Russian Federation Cereal Bars Consumer Group Share (% market value), 2012
Table 14: Russian Federation Cereals Consumer Group Share (% market value), 2012
Table 15: Russian Federation Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 16: Russian Federation Dough Products Consumer Group Share (% market value), 2012
Table 17: Russian Federation Energy Bars Consumer Group Share (% market value), 2012
Table 18: Russian Federation Morning Goods Consumer Group Share (% market value), 2012
Table 19: Russian Federation Savory Biscuits Consumer Group Share (% market value), 2012
Table 20: Russian Federation Total Baking Ingredients Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012

Table 21: Russian Federation Total Baking Mixes Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Russian Federation Total Bread and Rolls Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Russian Federation Total Cakes, Pastries and Sweet Pies Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Russian Federation Total Cereal Bars Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: Russian Federation Total Cereals Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: Russian Federation Total Cookies (sweet Biscuits) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: Russian Federation Total Dough Products Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: Russian Federation Total Energy Bars Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: Russian Federation Total Morning Goods Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: Russian Federation Total Savory Biscuits Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Table 33: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 34: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 35: Russian Federation Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 36: Russian Federation Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 37: Russian Federation Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 38: Russian Federation Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 39: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 40: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 41: Russian Federation Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 42: Russian Federation Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 43: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 44: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 45: Russian Federation Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 46: Russian Federation Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Table 47: Russian Federation Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 48: Russian Federation Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 49: Russian Federation Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 50: Russian Federation Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 51: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 52: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 53: Russian Federation Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 54: Russian Federation Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 55: Russian Federation Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 56: Russian Federation Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 57: Russian Federation Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 58: Russian Federation Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 59: Russian Federation Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 60: Russian Federation Dough Products Consumer Profiles (% consumers by sub-group), 2012

Table 61: Russian Federation Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 62: Russian Federation Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 63: Russian Federation Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 64: Russian Federation Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 65: Russian Federation Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 66: Russian Federation Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: Russian Federation Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: Russian Federation Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: Russian Federation Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: Russian Federation Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: Russian Federation Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: Russian Federation Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012

Table 73: Russian Federation Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: Russian Federation Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: Russian Federation Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: Russian Federation, Overall Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 77: Russian Federation, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: Russian Federation, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: Russian Federation, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: Russian Federation, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: Russian Federation, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012

Table 82: Russian Federation, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: Russian Federation, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: Russian Federation, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: Russian Federation, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: Russian Federation, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: Russian Federation, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: Russian Federation Bakery and Cereals Market Value (Russian Ruble million), by Category, 2012
Table 89: Russian Federation Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 90: Russian Federation Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 91: Russian Federation Bakery and Cereals Market Share (US$), by Category, 2012
Table 92: Russian Federation Bakery and Cereals Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 93: Russian Federation Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 94: Russian Federation Bakery and Cereals Expenditure Per Household (Russian Ruble), by Category

Table 95: Russian Federation Bakery and Cereals Expenditure Per Household (US$), by Category
Table 96: Russian Federation Bakery and Cereals Market Volume Share (Kg), by Category, 2012
Table 97: Russian Federation Bakery and Cereals Consumption Per Capita (Kg/ Population), by Category, 2012
Table 98: Russian Federation Bakery and Cereals Consumption Per Household (Kg/ Households), by Category, 2012
Table 99: Russian Federation Bakery and Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg), 2012
Table 100: Russian Federation Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 101: Russian Federation Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 102: Russian Federation Bread and Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 103: Russian Federation Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 104: Russian Federation Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 105: Russian Federation Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012

Table 106: Russian Federation Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 107: Russian Federation Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 108: Russian Federation Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 109: Russian Federation Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 110: Russian Federation Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 111: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 112: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2012
Table 113: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 114: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 115: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012

Table 116: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 117: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2012
Table 118: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2012
Table 119: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 120: Russian Federation: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: Russian Federation Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Russian Federation Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Russian Federation Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Russian Federation Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012

Figure 17: Russian Federation Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Russian Federation Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Russian Federation Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Russian Federation Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Russian Federation Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: Russian Federation Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: Russian Federation Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: Russian Federation Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: Russian Federation Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: Russian Federation Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: Russian Federation Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Figure 30: Russian Federation Bakery and Cereals Market Share (US$), by Category, 2012
Figure 31: Russian Federation Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: Russian Federation Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: Russian Federation Bakery and Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg), 2012
Figure 34: Russian Federation Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 35: Russian Federation Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 36: Russian Federation Bread and Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 37: Russian Federation Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 38: Russian Federation Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 39: Russian Federation Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 40: Russian Federation Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 41: Russian Federation Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 42: Russian Federation Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 43: Russian Federation Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 44: Russian Federation Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012

Companies Mentioned

Auchan, Dixi, Lenta, Magnit, Metro Group ,O'Key ,Paterson

Read the full report:
The Russian Bakery and Cereals Market: What Consumers Eat and Why?
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