Claire's Inc. Celebrates the Launch of Dylan's Candy Bar "Candy Girl" Collection - WMBB News 13 - The Panhandle's News Leader

Claire's Inc. Celebrates the Launch of Dylan's Candy Bar "Candy Girl" Collection

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SOURCE Claire’s Inc.

Expanded Collection to Include Jewelry, Beauty and Tech Accessories

CHICAGO, Feb. 12, 2014 /PRNewswire/ -- Claire's Inc., one of the world's leading retailers of fun, fashionable accessories for young women and girls, will continue its partnership with famed Dylan's Candy Bar, the world's largest confectionery emporium and lifestyle brand. With an expanded collection to include jewelry, tech accessories, nail polish and lip products, all under $16.00, the affordable and playful assortment will be available exclusively at Claire's, Claires.com and DylansCandyBar.com beginning today and in store at Dylan's Candy Bar locations nationwide on February 14th

"From Rock Candy Lip Gloss to Gumball Necklaces, this collection celebrates candy-inspired style that will encourage girls to express their creativity," states Dylan Lauren, founder and CEO of Dylan's Candy Bar. "We are excited to be partnering with Claire's on such a fashionable collection and hope girls have as much fun wearing it, as we had creating it!"

The Claire's brand and environment is synonymous with innovation and discovery that shapes the personal stories and dreams of girls. Claire's aims to inspire young women around the world to have fun and become their best selves by providing products that empower them to express their own individual styles. Similarly, Dylan's Candy Bar appeals to people of all ages and backgrounds, providing a fun and entertaining store and sensory experience that speaks to the inner child in everyone, which explains the brand's impressive fan base of over 200 celebrities and influencers. The coming together of these two, imaginative brands makes this partnership a natural venture.

"We are so proud of the success of our initial partnership with Dylan's Candy Bar; continuing beyond candy with jewelry, beauty and tech products seemed like a natural progression," states Dina Keenan, global chief marketing officer. "The Claire's girl loves to have fun, and we are thrilled to offer novelty items that empower her to express herself."

The Claire's girl can now wear her sweet tooth on her sleeve with a variety of charm bracelets and necklaces complete with miniature versions of Dylan's favorite candies, gumball, donut and lollipop earrings and necklaces and assorted candy inspired leather bracelets. For every girl's guilt free sugar rush, sweet tasting lip glosses shaped like rock candy and lollipops as well as chocolate bar dessert lip balms and donut inspired nail polishes are sure to satisfy any craving.

Claire's and Dylan's Candy Bar also have your gadgets covered! Showcase your inner candy queen and love for all things sweet with a delectable cupcake or bedazzled ice cream cone cover for your iPhone 5/5S.

About Claire's Inc.
Claire's Inc. is one of the world's leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire's® and Icing®.  As of November 2, 2013 Claire's Inc. operated 3,118 stores in 18 countries throughout North America, Europe, and China.  The Company also franchised 414 stores in 26 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America.  More information regarding Claire's Stores is available on the Company's corporate website at www.clairestores.com.

About Dylan's Candy Bar
Dylan's Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is a pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store."  The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.

Dylan's Candy Bar stores are currently located in New York City, Los Angeles, East Hampton, and Miami as well as several wholesale venues around the country. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.

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