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- Canada's #1 entertainment show garners Canadian exclusive as ETALK anchor Ben Mulroney sits down with Tom Cruise and Emily Blunt, stars of new film Edge of Tomorrow - - Multi-country stunt sees Ben Mulroney boarding private plane with Tom Cruise and Emily Blunt -
- Viewers can tune into ETALK's "Cruising with Cruise" coverage beginning Tuesday, May 27 for exclusive daily content, interviews, and footage in advance of the film's theatrical release - - Bell Media Mix brokers exclusive ETALK / Warner Bros. partnership -
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TORONTO, May 23, 2014 /CNW/ - CTV's ETALK announced today an exclusive partnership with Warner Bros. Pictures Canada surrounding the worldwide fan premieres of the upcoming sci-fi thriller Edge of Tomorrow. In a Canadian exclusive, ETALK's Ben Mulroney sits down with Edge of Tomorrow's leading actors Tom Cruise and Emily Blunt, and director Doug Liman in London, England - delivering viewers unprecedented access to the stars in advance of the film's theatrical release on June 6. The junket leads-up to an international stunt, where Ben Mulroney will attend the film's three-country, three-premiere, one-day red carpet event as the stars race against time to meet fans in London, Paris, and New York. Following the interviews in London, where ETALK will be the only North American outlet with an extended interview slot with the stars, Ben will board a private jet with Tom Cruise and Emily Blunt to attend the Paris premiere, before landing in New York for the film's North American debut.
Bell Media Mix worked collaboratively with Bell Media Brand Partnership teams in Television, Radio and Digital to create an exclusive multi-media partnership with Warner Bros. for the film's release. ETALK's coverage of the Edge of Tomorrow launch will air across Bell Media's premium programs, channels and radio stations. Canada's #1 entertainment show, ETALK, is the only Canadian outlet attending the Edge of Tomorrow international junket and the only Canadian representation at the ground-breaking "red carpet repeat," fan premiere tour. Reporting from London (May 27-28), ETALK's "Cruising with Cruise" coverage begins Tuesday, May 27 at 7 p.m. ET/PT on CTV and the CTV GO app. For two weeks, viewers can tune in for exclusive daily content, interviews, behind-the-scenes footage from Ben's whirlwind Edge of Tomorrow adventure - all in advance of the film's nationwide release on June 6.
**Media Note** Download photos for ETALK at BellMediaPR.ca
"Coming on the heels of this week's Angelina Jolie exclusive, ETALK continues to bring viewers closer to the stars - this time with Hollywood's megawatt actors Tom Cruise and Emily Blunt," said Morley Nirenberg, Director of Production/Executive Producer, ETALK. "Heading into this summer's blockbuster movie season, ETALK's partnership with Warner Bros. Canada for Edge of Tomorrow perfectly aligns star power with Canada's #1 entertainment brand."
"We couldn't be happier to work exclusively with CTV in support of Edge of Tomorrow," said Sandy Power, Vice President Marketing Canada, Warner Bros. "Their commitment to sharing content across their network is the spirit of true partnership and an exciting reflection of what can be achieved when marketing and promotional ideas come together." The ETALK / Warner Bros. partnership was brokered by Bell Media Mix and included multi-platform and multi-network support for "ETALK's Cruising with Cruise Contest," which closed May 21, and grants five lucky Canadian winners and their guests to board a private jet to New York City to attend the North American premiere of Edge of Tomorrow. Bell Media Mix offered national exposure for the contest across six participating stations in the following markets: Edmonton (104-9 Virgin Radio), Montréal (Virgin Radio 96), Toronto (999 Virgin Radio), Vancouver (The Beat 94.5 FM), Calgary (98-5 Virgin Radio), and Winnipeg (301.1 Virgin Radio). The support is also paired with a series of interactive and engaging contesting opportunities in select markets designed to create street level buzz and generate local excitement in anticipation of the official premiere date.
Edge of Tomorrow unfolds in a near future in which an alien race has hit the Earth in an unrelenting assault, unbeatable by any military unit in the world. Major William Cage (Tom Cruise) is an officer who has never seen a day of combat when he is unceremoniously dropped into what amounts to a suicide mission. Killed within minutes, Cage now finds himself inexplicably thrown into a time loop - forcing him to live out the same brutal combat over and over, fighting and dying again…and again. But with each battle, Cage becomes able to engage the adversaries with increasing skill, alongside Special Forces warrior Rita Vrataski (Emily Blunt). As Cage and Rita take the fight to the aliens, each repeated encounter gets them one step closer to defeating the enemy. For more information, visit edgeoftomorrowmovie.com.
Hosted by Ben Mulroney and Tanya Kim, with Senior Reporter Danielle McGimsie, and Reporters Lainey Lui, Traci Melchor, and Devon Soltendieck, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMY® Awards, to the GOLDEN GLOBE®, and JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK is produced by Bell Media Production, and Morley Nirenberg is Executive Producer. Nanci MacLean is Vice-President, Bell Media Production. Catherine MacLeod is Senior Vice-President, Specialty Channels and Bell Media Production. Mike Cosentino is Senior Vice-President, Programming, CTV Networks. Phil King is President - CTV, Sports, and Entertainment Programming. More information about ETALK can be found at etalk.ca, as well as on Facebook and @etalkCTV.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.
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