CNW is Ready for CASL - WMBB News 13 - The Panhandle's News Leader

CNW is Ready for CASL

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SOURCE CNW Group Ltd.

TORONTO, June 27, 2014 /CNW/ - Canada Day marks the implementation of the Canadian Anti-Spam Legislation (CASL). In preparation, CNW has undergone a thorough examination of its operations to ensure our compliance under the law and to assist our clients with their own compliance obligations. CNW is ready for CASL.

How is CNW equipped to help its clients with CASL?

CNW can help clients fulfill their communication responsibilities by putting their news and information in front of media and online audiences (consumers, industry influencers and social communities), without adding to their CASL workload.

"We are CASL-ready in that we have consent to send to all of the media outlets on our newswire networks, and to all the contacts on our supplementary email lists," said Don Trynor, Director of Products, CNW Group. "For clients that are unsure about their ability to confirm or maintain consents or to manage unsubscribes from their media distribution lists, CNW can help."

By managing news release distribution on behalf of its clients, all ongoing obligations for consent maintenance, sender identification and unsubscribe management fall to CNW. CNW's in-house Media and Audience Relations team continuously update our database to ensure we're on top of the many ongoing changes within the Canadian media landscape. They also manage opt-in consents to receive our news releases and unsubscribe requests.

"It is in part due to our long history of continuous interaction with our contacts that allows CNW to adapt our practices for the new CASL rules more easily than some other companies," said Nicole Guillot, President and CEO, CNW Group. "Our contacts know us and understand that the content we send is verified to be from a credible source and of a quality nature."

CASL-Ready News Release Distribution Options

  • CNW Newswire – The newswire is hands-down the easiest way to distribute news releases to the best possible audience and in complete compliance with CASL. CNW's newswire feeds content directly into newsroom editorial systems making it the most reliable way to reach editors and journalists at media outlets.
  • Web syndication - Content that crosses our newswire is also syndicated across the web to appear on the hundreds of possible websites that have opted in to receive it, including popular CNW websites at newswire.ca and cnw.ca. It also includes opt-in distribution to my CNW subscribers, CNW Mobile App users, and to the many thousands of followers of our social feeds.
  • Supplementary email networks – To supplement the newswire, CNW offers email distribution to smaller publications and magazines that don't have newsroom editorial systems, and to carefully curated industry lists of beat reporters, bloggers and influencers who have opted-in to receive the news release content we send.

Described as one of the toughest anti-spam laws in the world, CASL (in general) will require that companies have appropriate consents to send Commercial Electronic Messages (CEM) to their contacts, and that they provide detailed sender identification and include an unsubscribe mechanism within the email body that takes effect within 10 days. The penalties for non-compliance are steep and the complexity involved with managing email communication in accordance with CASL rules will be an onerous task for many companies.

Please visit the CRTC website for further information about CASL.

About CNW
CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news www.newswire.ca.

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